The 7 biggest swimwear trends for 2020

While most of us have had to put our travel plans on hold, we are all still seeking to soak up the sunshine – responsibly of course. So, if you’re considering buying a new swimsuit this season, we’ve done the hard work for you and spotlighted the 7 biggest swimwear trends for 2020 from our favourite sustainable brands.

Whether you’re headed to the pool or beach, plan to layout in your garden or catch some rooftop rays, there are styles to suit every occasion and aesthetic. The most important thing is to choose one that speaks to you, that will make you feel your best and that you’ll want to wear all summer long and for years to come. Scroll down to discover the hottest swimwear styles that will make waves this summer. 


Emphasising the female form, the shell-shaped mermaid design or bra-style top reminiscent of the 90s is quite possibly this season’s most coveted style. The overdramatised underwire and cupped bikini top is a little nod to lingerie, making it subtly sexy, providing support for the wearer and offering a flattering fit no matter your shape or size. Bower Swimwear’s Vreeland bikini top is our key pick, this structured style is made in Italy from a blend of sustainable ECONYL® fabric and features fully underwired cups for a figure-sculpting effect and adjustable straps for the perfect fit. For those with a smaller bust looking to add a bit more definition, Second Swim’s Holly-Jane Top provides the same sculpting shape but with additional padding.


Whether it’s ribbed, smocked or crinkled, this summer is all about textured bikinis and one-pieces. These unique textures promise to sculpt and support the wearer and gives classic and minimalist designs a fresh and interesting appeal while providing a polished look that ensures your swimwear has a second life as après beach attire. Cleonie’s Floating Maillot is striking and ticks all our must-have boxes with its crinkled magenta fabric that hugs the body in all the right places, flattering high-cut leg and sleek one-shoulder silhouette that acts as the perfect bodysuit for layering. But if you’re looking for something more classic with a fresh twist, Two Sparrow’s Bondi underwire top will be your go-to. This bra-style design features underwire for extra support and is cut from tactile stretchy rib ECONYL® fabric that moulds to your curves, while its tie back and adjustable straps ensure the perfect fit.


The 90s inspired high-leg cut style is not going anywhere this season! Famed for its leg-lengthening effect and for flattering any frame, the great thing about this trend is that there are varying degrees of how high-cut you can go. So, with both one and two-piece options available, there is something suitable for every style. Second Swim’s Holly-Jane bottom gives you the option to go for both a dramatic over the hips look or a more subtle high-cut style thanks to its adjustable single strap sides, either is sure to give you legs-for-days. For those looking for a more modest high-leg style, Ambra Maddalena’s Jessie one-piece will be your summer staple. The pared-back design features a sleek scope neckline, adjustable ties and a slight high-leg cut that accentuates and elongates your legs whilst still providing a bit more coverage.


A new silhouette is taking centre stage this season, whether it’s in the form of a one-piece or a bikini, one-shoulder swimsuits are sleek, modern and will add effortless elegance to all your summer outings. Their minimalist design highlights your neckline and draws attention to your upper body while doubling as the perfect après beachwear. Cali Rae’s Tulum top has an alluring single-shoulder silhouette with an adjustable tie for the perfect fit and comes in a chic pomegranate colour which will pair perfectly with sun-kissed skin and a draped high waisted skirt when you’re not at the beach. Glamorous in both silhouette and fabrication Halcyon Daze’s Amalfi One-Piece will be the most versatile piece in your summer wardrobe. This one-shoulder one-piece is cut from a luxurious black rib ECONYL® fabric that sculpts your figure for a flattering and supportive fit, while the less is more silhouette allows it to transition into a glamorous bodysuit for all occasions.


This summer bikinis and swimsuits are taking on new shapes, for those that like a bit more coverage athletic silhouettes are reclaiming their place in the sun. Whether you’re seeking extra protection or something suitable for all your summertime activities, these new sporty styles are both practical and chic. Two Sparrow’s Byron Long Sleeve Rashie One-piece is part rashie, part long sleeve top and is designed to protect your upper body and stretch to the perfect fit, so you can be comfortable and chic if you plan to catch some waves. While Cleonie’s Tide Sports Kini Top features a modest high neckline and sleek construction which reveals a playful skin-baring open-back.


This season we welcome back playful prints from swimsuits decorated in retro motifs like polka dots to striking animal print or flirty florals but what we’re most excited about is that swimwear designers are now taking it a step further and collaborating with local artists to create unique and inspiring prints. Bower’s White Horse One Piece in Exclusive Liberty Print, is based on a 1968 archival classic from iconic British brand Liberty, famed for their printed textiles. The exclusive collaboration sees their sleek one-shoulder one-piece adorned with a traditional Art Nouveau landscape print featuring clusters of trees in a dream, jewel-toned setting. While Cleonie’s Fruity Collection was designed in collaboration with New South Wales artist Bonnie Gray, which was inspired by the markets of Italy and the nostalgia of holidays past. The collection of bikinis and maillots are decorated with soft pastel line drawings of fruits against a crisp white background and are all made from soft sustainable ECONYL® lycra.


For those looking for a one-piece that reveals a bit more skin without baring it all, this season you’ll find a wide variety of designs that feature strategically placed cut-outs that flatter every frame. The best thing about this new trend is that you can tailor it to your individual style, from Halcyon Daze’s Palma One-Piece that offers a small alluring cut-out at the waist that accentuates the natural contour of the hips to Cleonie’s Shell Maillot, an eye-catching and dialled up version of the trend which features an asymmetrical silhouette with a large cut-out around the waist and midsection which is sure to draw attention to your curves.